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CORTS

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Services: Social Media Management & Strategy, Grid Curation, Content Creation, Pinterest Management & Strategy

CORTS is a female-founded performance apparel brand based in Los Angeles, offering stylish and functional gear designed specifically for women athletes. Kiana has worked with CORTS from their first drop, serving as their social media manager and content strategist to build their online presence and engage their community through creative social media campaigns.

Pinterest: @CortsOfficial

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OUR GOAL

Bring awareness to the volleyball community and elevate the visibility of volleyball-specific performance apparel. While every other major sport has its own well-established brands, volleyball has been underrepresented in the apparel space. CORTS set out to fill this gap by providing stylish, high-performance gear that reflects the unique needs and culture of volleyball athletes.

IG Feed: Drop 1

Pre-Launch

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Launch

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Post-Launch

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 The challenge was breaking through the clutter of mainstream sportswear brands and establishing CORTS as a go-to brand for volleyball athletes. With a niche market and a brand-new product, it was critical to communicate our unique value to volleyball players, coaches, and fans in a way that resonated with them and built trust from the ground up.

MAIN CHALLENGE

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